Yellow Cab Company of Sacramento will partner with Berg Injury Lawyers once again during the New Year holiday to offer the Free Ride Home program, our way of helping to make our community a little safer during the holiday season.
The Free Ride Home program will be available to Sacramento customers from 10 p.m. on December 31 and 4 a.m. on January 1. Please keep in mind that New Year’s Eve is the busiest night of the year for any transportation service, and Yellow Cab Company of Sacramento is no exception. Because many of our drivers will be out downtown in an effort to meet the expected high demand, we know from experience that wait times for a ride may be longer than usual. You will have the most success by hailing one of our Yellow Cabs the old fashioned-way—with a whistle and a wave. Just tell your driver you want to take advantage of the Free Ride Home.
Remember, only official Yellow Cab Company of Sacramento cabs participate in the Free Ride program—look for the yellow cab with black lettering and our company name and logo.
Here’s how Free Ride Home works:
- In order to qualify for the free ride, the customer must be picked up between 10 p.m. December 31 and 4 a.m. January 1 from a Downtown or Midtown Sacramento restaurant, bar, or other public venue and dropped off at a hotel or residence. (In other words, the purpose is not to transport the customer from home to a bar or from one nightclub to another.)
- Yellow Cab will submit the receipt for your Free Ride Home to Berg Injury Lawyers, who will reimburse Yellow Cab for the cost of the ride, up to a maximum of $35. The passenger will be responsible for any fare and tip that is above $35.
Alameda-based attorney William Berg launched the Safe and Sober Free Cab Ride Home program on St. Patrick’s Day 2004 after years of seeing the pain and suffering caused by alcohol-related accidents in his legal practice. According to the National Highway Transportation Safety Administration, the cost of losses, injuries and deaths from drunk driving in the United States is some $132 billion per year.
The Free Ride Home program is aimed at reducing the number of accidents caused by driving under the influence and raising community awareness about the need to drink responsibly. Since its inception, the program has provided some 9,000 free rides to Sacramento-area and Bay Area residents. (In the Bay Area, Berg partners with Luxor Cabs to provide the Free Ride Home program.)
And it seems to be working! The Free Ride Home program coincides with a number of other community-based programs, such as sobriety checkpoints and drug and alcohol education, aimed at reducing holiday season car crashes, and the statistics indicate steady progress. From December 28, 2008, through Jan. 4, 2009, 23 Californians were killed in alcohol-related traffic accidents and 440 were injured. During roughly the same period of 2011-2012, there were only 15 alcohol-related traffic deaths and 317 injuries, according to the California Highway Patrol’s Statewide Integrated Traffic Records System (SWITRS). Keep in mind that the number of drivers on California roadways has grown over the same period—a 6.9 percent increase in California licensed drivers since 2003.
As all of us go about our holiday season celebrations, we hope you will join us in putting the safety and security of our friends, loved ones and fellow Sacramentans first: celebrate responsibly, and reserve a ride rather than getting behind the wheel if you are impaired. We hope you’ll hail us or call us first, or use our handy mobile app. But even if you call someone else… say one of those companies that charges more for a ride during those busy, high-demand holiday evenings… the cost of your ride will be much less than taking a chance with your reputation, your future, or someone’s life.